1. Olympic Group and IDEAL - Acquistion Case Study
It used new technologies and expanded its product range to meet customers' needs in order to maintain its leadership in the market. ... Ideal also values stability and control over flexibility. ... The inflexibility of pricing, lack of flexibility and inability to change and adapt did not satisfy customers. Customers wanted more advanced technology, quality products and more variety in designs. ... Many people shifted to other home appliance companies in search for better customer services. ...
- Word Count: 4096
- Approx Pages: 16