1. Hilton Hotels - Business Summary
Problems such as property values and capital investment into building development and maintenance are no longer a concern. ... Also other frequent guest programs could be used to build relationships with their high-value customers to achieve similar results. 3. ... Also, it also establishes the value of a customer to Hilton based on personal history and on predictive modeling of the business the person is likely to do. ... They believed that customer service started much before the customer arrives for check-in. ... If we choose to ignore the customer preferences and needs, we will end up l...
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