1. Business and Marketing - Red Bull
Red Bull uses advertising, public relations and sales promotions among the promotional mix elements to communicate customer value and build customer relationships. ... Through mobile marketing, direct response TV, and digital and social media, Red Bull's marketing directs to a targeted group of prospects and customers, rather than a mass audience, in order to drive consumer engagement and loyalty. ... Those free cans first remind customers to buy the product but also bring new customers who had never tried it before. ... Red Bull utilizes direct marketing to create direct connections wit...
- Word Count: 586
- Approx Pages: 2
- Grade Level: Undergraduate