The aim of this unit is to evaluate the strategic process and its implementation in organisations, so for this unit we will be giving a presentation on Cadbury Schweppes. Cadbury Schweppes is the worlds third largest drinks company and the fourth largest confectionary company, with familiar brands such as Cadbury, Schweppes, Dr Pepper, Trebor and Bassett. It is therefore easy to see why they are a major influence of the market with such well-established and well-profiled brand names. 1. A mission statement is a philosophy of the organisation that provides a broad indication of direct a...

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