1. Direct Marketing
Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort and aggregate or fuse' data to increase its value as a marketing resource. 1.2 Not all direct marketing is IT' driven There is still the opportunity for old fashioned' methods that are well proven. Some of the more traditional direct marketing methods like door-to-door selling are employed and are effective and widely used by many companies. ... Many firms use direct marketing predominantly, but not to the exclus...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate