For example, quoting from the advertising agency Lowe UK's 2002 HSBC television campaign, "In the U.K. it is deemed disrespectful not to finish a meal provided by your host whereas in China, if you do, it is questioning the generosity of your host" Secondly, each element of culture influences each component of the marketing mix. ... Translations errors, particularly with qualitative research, can misinterpret the true needs and desires of a target market. ...

• Word Count: 2515
• Approx Pages: 10
• Grade Level: Undergraduate

Chinese and English Language and culture are closely related to and dependent on each other throughout their history. ... Dogs are often regarded as human beings' companions or friends in English-speaking countries, but the same word is often used with a derogatory sense, as in "×ß""ÌÈÊ'""Í ¾uÊ "" ¼ ±ÌÃ¸Ç ½"in Chinese. ... These words may suggest quite different associations in western and Chinese cultures. ... It is no doubt that Chinese people and people of English-speaking countries would have different cultural or emotional associations and v...

• Word Count: 2958
• Approx Pages: 12

Little Saigon assists the newly arrived immigrants with a line of offices that provide translation services, school and job application assistance, English language classes, and employment that requires little or no skills. ... Although built and owned by an ethnic Chinese, Frank Jao, Asian Garden Mall is the centerpiece of Little Saigon, exhibiting more Vietnamese ethnic pride and cultural tenacity (Lieu 41). ...

• Word Count: 2794
• Approx Pages: 11
• Grade Level: Undergraduate