1. The Influence of some of the culture elements on Marketing
A research conducted by the author (Tian 1987) in a minority region in China (a tradition-based culture) indicates that culture influences consumer behavior regarding products distribution. ... It makes the Chinese State-owned retail business far from being profitable let alone the foreign commercial institutions. ... In this new multicultural age American citizens could be of Vietnamese, Chinese, Japanese, Haitian, Russian, Bosnian, Native American, or Indian ethnic descent. ... The following observation by a young professional businessman in China can be used to demonstrate our argument: ...
- Word Count: 2745
- Approx Pages: 11
- Grade Level: Undergraduate