1. Motor Sport and Brand Image
This thesis will therefore look at the advantage that a car company receives from participating in car racing. ... The relationship between a manufacturer and the motor sport it functions in is based on four pillars: - Popularity of the sport - Changing profile of the car manufacturer - Changing profile of the car - Entry barriers Firstly, the popularity of the sport, car racing has been popular since the creation of cars. ... Currently however, Ford, which was one of the top three Detroit car manufacturers, for example, is pulling out of most of the car racing fields in which it was ...
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- Approx Pages: 39