Media responsibility to the public is to try to present reality, not wishful thinking. ... If we steer our lives and our country on perceptions only, then at some point we're going to have some very shocks when we come face to face with reality. ... It is agued that messages critical of business could lead to support for increased government regulation, stricter anti-trust enforcement, higher corporate taxes and perhaps even public ownership of large corporations. ...

• Word Count: 1567
• Approx Pages: 6
• Grade Level: High School

While there are many other factors that drive trends in advertising these three components always play a critical role in the face of advertising. ... These social issues cause a shift in the perception on consumers about certain products and companies. ... For the past two decades, Apple has become appreciated for the "artistic" and free thinking messages of its advertising, which reflect a business plan of marketing their products to creative individuals. ...

• Word Count: 1519
• Approx Pages: 6
• Grade Level: Undergraduate

How the consumer's gender image is presented in visual advertisement is of critical importance in influencing the advert audience. ... It comprises of the person's motivation, the ability to process the ad message correctly, previous exposure, level of attention and perception that eventually leads to brand attitude. ...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate