1. Reference Groups Asians
Asian American media is discussed and marketing and advertising strategies employed in the Asian American market are analyzed. ... Asian American buying power is expected to increase 41% by the year 2006. ... One of the best resources for support and guidance when developing marketing strategies and plans targeting Asian-Americans is advertising agencies that specialize in the Asian American market. ... At&T continues Asian American marketing strategies from these demographics and have been sponsoring promotions aimed at Asian Americans for several years. ...
- Word Count: 1573
- Approx Pages: 6
- Grade Level: High School