1. Marketing Strategy Of Ford
BUILDING RELATIONSHIPS WITH SUPPLIERS Two hundred suppliers provide nearly 90% of the materials used in Ford production. Some of their suppliers have been with them since Ford Motor Company was founded in 1903. Ford is preparing to launch a process, which allow the suppliers to provide higher levels of value add including design expertise and value chain management. ... Ford leads in the U.S. industry with minority supplier development and sourcing. ... Minority suppliers provide over 3.4 billion in good goods in services to Ford Motor Company. ...
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