It looks like they know what they're talking about and promising something that all the guys would want. ... All guys want to smell good in front of the ladies to impress them. ... Advertisers know that young male adults want to attract a lot of females in their life so they want to show the picture of that for their product. ... It's again using sex and need for attention from Jib Fowles Advertising Fifteen Basic Appeals. ... People don't really need to shave to be attractive but since they want to sell their product they need to create a life style where men need to shave in o...

• Word Count: 1432
• Approx Pages: 6
• Grade Level: High School

Because, of its trendy nature it is extremely important for advertising agencies and even companies to be aware of the trends and future trends of advertising. ... While there are many other factors that drive trends in advertising these three components always play a critical role in the face of advertising. ... "The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. ... The Brock Press wrote an enlightening article about Volkswagens pop culture branding success, they said, "Advertising cannot ...

• Word Count: 1519
• Approx Pages: 6
• Grade Level: Undergraduate

But in fact, advertising has a very large and very real affect on consumers. ... The best way to advertise a product is make consumers feel dissatisfied with what they already have and make them want more. Causing people to buy things they otherwise wouldn't, advertising creates a constant need. ... Another study of young girls showed that "forty-seven percent the girls were influenced by magazine pictures to want to lose weight, but only 29% of the girls were actually overweight." and that "Girls who were already dissatisfied with their bodies showed more dieting, anxiety, and buli...

• Word Count: 1356
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ADVERTISING AND ITS USE IN THE SHAPING OF CONSUMER GENDER IDENTITIES WHAT IS ADVERTISING? Advertising is the activity of promoting a product, service or idea to a particular target audience. ... Furthermore attitude are learned not innate, thus advertising seeks create and shape them towards the product or more importantly the brand. ... Advertising is now more controversial in its depiction of gender. ... Modernist advertising was characterised by its stereotypical portrayal of the sexes. ...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate

Where there is demand there is a supplier and sometimes suppliers can create demand. ... The demand for a firm's product is determined by various factors, some of these factors are in the hand of the firm, such as price, advertising, packaging, brand name, and quality. ... The firm has influence over Planned advertising campaigns, these can increase the demand for goods and services, and advertising can create wants. ... The theory of consumers demand (how consumers make purchase decisions) assumes that consumers are rational, that is, they want to make the decision that will give them th...

• Word Count: 1563
• Approx Pages: 6
• Grade Level: Undergraduate

Exposure to alcohol advertising is an everyday occurrence. ... Research shows, "A study on the responses of young people to alcohol advertising found that underage youth are drawn to music, animal and people characters, story and humor in alcohol advertising. Ads that were liked by youth in the study were more likely to elicit responses from youth saying they wanted to purchase the brand and products advertised. ... These words made me want to continue reading the flyer because I am a college student and the word free is always good. ... (please see next page for evidence) In addition t...

• Word Count: 1608
• Approx Pages: 6
• Grade Level: Undergraduate

One big part of the media is advertising. Advertising is how companies introduce their products to the general public. ... It has also become a huge part of economy stimulation by creating thousands of jobs. ... All parents want their children to grow up in a safe and stable environment. ... Advertisements are always exploiting emotions and desires, but it is up to us to believe what we want to believe and choose what we want to see....

• Word Count: 1260
• Approx Pages: 5
• Grade Level: Undergraduate

Effective advertising can lead consumers to believe they understand what the good life is and how they can achieve it. ... Thus, the ideology of progress through consumerism has been fashioned among the creative direction of advertising. ... It's really a simple methodology behind the effectiveness of good advertising. ... In this regard, the advertising guru has become a psychologist. ... Much criticism of modern advertising discusses how it compromises autonomous choice. ...

• Word Count: 1787
• Approx Pages: 7
• Grade Level: Undergraduate

Advertisers create images with the utmost care. ... We get our awareness from the media that creates our attitude toward the world and each other. ... What was once only an advertising campaign for diamonds has translated into a ritual of giving an engagement ring. ... As in all advertising, individualism is key here. ... Everything is selected and manufactured to create a little mini-world to insulate the character. ...

• Word Count: 1987
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In defining semiotics in its relation to advertising, Leiss writes, "semiotics highlights the way that we ourselves take part in the creation of meaning in messages, suggesting that we are not mere bystanders in the advertising process, but participants in creating a code that unites the designer and reader.... " The ad is effective in its portrayal of another common symbol in advertising: the importance of celebrity. ... " There's a universal appeal to seeing women portrayed as confidently and glamorously as Paris Hilton and the woman presented in the contact lens ad; as c...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate

Where do the story structures that people create instances of come from? ... Status is also as a way of advertising one's behavior to other users. ... Status as referent-less hierarchy marker and status as advertising are both useful, but there has to be some way to decide who has the concrete power in the narrative system. ... Users who have successful experiences within the system will want others to join; the story community will spread virally. People with high reputation will want others to see their status, while people who enjoy stories will invite others to come view what they cre...

• Word Count: 1491
• Approx Pages: 6
• Grade Level: Undergraduate

Does sex in advertisements affect the youth of the nation and spread disease, create more teen pregnancies, or does it simply make the youth aware of what sex is and about? How does Advertising play an important role in the pricing of the items they are selling? ... When a company wants to advertise its newest development, they pay an advertising firm who creates the ads and the company usually has a slogan or a theme that they want the creators to follow. ... Today's advertising market is purely dominated by sex. ... Advertising today has become overruled by sex. ...

• Word Count: 1316
• Approx Pages: 5
• Grade Level: High School

The material used to create the product could be deficient. ... Advertising is also a huge problem for Trap-Ease. ... There is too much focus on trade shows and traveling and not enough focus on advertising. ... Trap-Ease could also do more market research to determine exactly what the consumers want in a mousetrap. ... There must be an increase in advertising to the right markets. ...

• Word Count: 1653
• Approx Pages: 7
• Grade Level: High School

Although we create our own world, our thoughts were imposed upon us since the day we are born. ... We want to know what happens next and the more suspenseful and degrading it is, the more ratings that show will get. ... Another example I want to focus in on is 90210. ... My last topic of discussion is advertising. Advertising is said not to be a medium. ...

• Word Count: 1699
• Approx Pages: 7
• Grade Level: High School

This coming to the knees allows us to decide, for ourselves, what we want our marketing to include. ... Consumers wanted more control over issues that affected and concerned them. ... The consumer wanted changes in the environment and personal convenience, built by personal relationships. ... Another demand creating personal relationships was convenience. ... All of these marketing practices were created to meet the more stringent demands of the modern consumer. ...

• Word Count: 1999
• Approx Pages: 8
• Grade Level: Undergraduate

One reason media is so influential is that advertising is a 130 billion dollar a year industry. ... Advertising is a powerful educational force in our culture due to the simple fact of exposure. ... In order to create a market for their product, they attempt to make women feel inadequate about their own bodies through advertisement. ... It appeals to that basic human desire to be wanted, accepted, and be seen as sexually attractive. ... As Michael Sones said in an article for Beauty Worlds; These advertising stereotypes were successful, not because they created these images, but becau...

• Word Count: 1473
• Approx Pages: 6
• Grade Level: High School

This "mean world" syndrome can create stereotypes and nasty attitudes. ... Advertising Television influences both society and culture. It portrays an influence through advertising. ... If a commercial appeals to a child he will want the product immediately. ... Sometimes people decide which type of beer they want to drink based on these commercials. ...

• Word Count: 1966
• Approx Pages: 8
• Grade Level: High School

One constant source of advertising over the course of television history has been the beer industry. ... The advertisement uses cute animals, such as puppies and horses to draw the viewer in and get them to want to watch the ad. ... Overall, the contrast of wide-angle shots and close ups creates a connection to the characters and creates feelings towards everyone involved. ... In all, Budweiser created a more effective ad through the use of credibility-boosting characters and a strong storyline that people want to follow. Viewers are drawn to the cuteness of the character that, in turn, makes ...

• Word Count: 1484
• Approx Pages: 6
• Grade Level: Undergraduate

Advertising is used to catch the eye of a member of the public. ... When these methods of advertising are created, adequate consideration is put into the layout, color scheme and choice of words used in the advertisement. ... Women who want to feel seductive and sexual and become as successful as she is will want to use this as she too uses this product. ... In advertising you want to make the reader buy the product by making it presentable. ... This is also a good strategy in advertising because it makes the reader want to buy their product. ...

• Word Count: 1302
• Approx Pages: 5
• Grade Level: High School

They wanted a still better shoe. ... Colossal advertising campaigns are what accounted for Nike's multibillion-dollar sales. ... Besides Phil Knight, media barons such as Ted Turner and Rupert Murdoch and transnationals like Disney, Viacom, and Time Warner created satellite-cable networks oblivious to geographical boundaries. ... In short, varying degrees of deception is the essence of advertising. ... Such deception is the raison d'etre of all advertising. ...

• Word Count: 1589
• Approx Pages: 6
• Grade Level: Undergraduate

I knew kids who wanted to eat out and choose a specific fast-food chain restaurant to eat at simply because of the toy they had to offer. ... By walking around the city, the commercial suggests that Ronald is approaching random people which may create a connection with the audience as they could have as easily been approached. ... By playing with the children it creates a connection with children as Ronald is seen as an approachable fun figure. ... "Media smart helps kids better understand what advertising is, how advertising works, what its intentions are, and how to be critical of it," Ian B...

• Word Count: 1820
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We want to believe them because they make sense of the world. We want to believe that all it takes to be happy is a trip to the store. This making sense of the world and simplifying to such a triviality is exactly the reason why myths are created. ... Advertising nearly always has some emotional appeal to them. ... Fear tactics are used in advertising just as they are in sermons. ...

• Word Count: 1761
• Approx Pages: 7
• Grade Level: High School

We want to believe them because they make sense of the world. We want to believe that all it takes to be happy is a trip to the store. This making sense of the world and simplifying to such a triviality is exactly the reason why myths are created. ... Advertising nearly always has some emotional appeal to them. ... Fear tactics are used in advertising just as they are in sermons. ...

• Word Count: 1811
• Approx Pages: 7
• Grade Level: High School

Is it correct to say that we ourselves create the reality? ... It's the prime factor in creating and sustaining a democratic society. ... This imperfect necessity is found to be the hinge of democracy, as it discovers things that, sometimes, even the people of great power do not want to be discovered. ... Therefore, they argue, advertising produces a political bias in the media. ... Britain's advertising industry is one of the most heavily regulated in the world, reflecting an underlying cultural suspicion that advertising and ethics are mutually exclusive. ...

• Word Count: 1567
• Approx Pages: 6
• Grade Level: High School

He compared propaganda to advertising because propaganda is similar to advertising in that they both attract the emotional component of their audience. ... He applied their similar skill and calculation in creating his own propaganda for World War II that worked towards the masses (Miller 633). ... Stroking is where advertising companies tell the people what they want to hear to make them feel good about themselves. ... On the lower right hand corner is their quote and logo "Drivers wanted. ... "I want to do it because everyone else is doing it." ...

• Word Count: 1837
• Approx Pages: 7
• Grade Level: High School