ADVERTISING AND ITS USE IN THE SHAPING OF CONSUMER GENDER IDENTITIES WHAT IS ADVERTISING? Advertising is the activity of promoting a product, service or idea to a particular target audience. ... Furthermore attitude are learned not innate, thus advertising seeks create and shape them towards the product or more importantly the brand. ... Advertising is now more controversial in its depiction of gender. ... Modernist advertising was characterised by its stereotypical portrayal of the sexes. ...

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• Grade Level: Undergraduate

Society creates gender stereotypes When I was a child I grew up with a stay at home mother. ... This happens because society creates gender stereotypes. ... Advertising and magazines influence society and give gender stereotypes. "In sex Lies and Advertising" by Gloria Steinman she writes about how advertising is set up. ... Society creates gender stereo types. ...

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• Grade Level: High School

In defining semiotics in its relation to advertising, Leiss writes, "semiotics highlights the way that we ourselves take part in the creation of meaning in messages, suggesting that we are not mere bystanders in the advertising process, but participants in creating a code that unites the designer and reader.... " The ad is effective in its portrayal of another common symbol in advertising: the importance of celebrity. ... " There's a universal appeal to seeing women portrayed as confidently and glamorously as Paris Hilton and the woman presented in the contact lens ad; as c...

• Word Count: 2240
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• Grade Level: Undergraduate

The new Fusion ProGlide Styler advertisement features a woman as its spokesperson giving a woman's perspective of what women want men to look like. ... Advertisements are created to generate the interest of the consumer and to facilitate increased consumption of products and services. Advertising is a billion dollar industry in America. Not only do the advertisers create advertisements, but they spend huge sums of money to run, test, and measure advertising effectiveness....

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• Grade Level: Undergraduate

Daveon Logan English 101-01 Professor Myers "Clean Your Balls AXE Advertisement" The use of sexual appeals in advertising is increasingly prevalent in today's society. ... You don't want your son, nephew, or brother thinking that it is ok to mistreat and view women as sexual beings. You want to be treated equally with the respect in society. At the end of the day, I really hope and pray to God that AXE will one day create advertisements that do not subjectively target women and their sexuality but any means necessary. ...

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I really want to look at one commercial and one ad both for hamburger establishments. Burger King and Carl's Junior that truly show just how much media shows that women are seen as nothing more than objects, and not as innovators, who are taking a more active role in their careers, leading large companies, own their own businesses, who are very active in their communities, motivate, and create positive change in the world. ... Overcoming obstacles for years has changed nothing in the advertising world and, as a result, woman suffer. ... Yes, woman want to be noticed. Yes, woman want to b...

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• Grade Level: High School

For the most part it's because the advertisements are created to conform to assumptions about the people who are purchasing the product or viewing the ad (whether it's on TV, in a magazine or on the radio.) ... Since you're bombarded with ads everywhere you turn, many advertisers want to get shock value by forcing you to look at what it is their selling. ... Kilbourne does an excellent job convincing the viewer of the offensive attempts the advertising industry makes to suck you into buying their product. ... So does all of this advertising affect morality and loyal...

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There is a powerful female figure in the ad which can attract both male and female consumers to the product, however, it may also limit the effectiveness of advertising differently in the future. ... At the bottom of their advertisement, the company has their website and phone number if people want to look up their products or get in contact with them. ... Advertising takes consumer emotions into account when establishing a marketing technique or approach. ... Some women might feel empowered and want to own the mop to be seen as powerful and fit, while maintaining a clean home. ... The adverti...

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• Grade Level: Undergraduate

You can examine representations of women in sexualizing and objectified manner in the media including commercials, television programs, movies, music lyrics and videos, magazines, advertising, video games, and Internet sites where women are revealed wearing provocative cloths, and posing in ways that emphasize their body parts and sexual readiness. As Jean Kilbourne, an internationally recognized for her work on the image of women in advertising, clarifies in her "Killing Us Softly 4" filmed speech; advertisements that intend to send such pictures to the audience create negative fram...

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• Grade Level: Undergraduate

Whatever created the human race also created a subdivision within it, namely men and women; though the two creatures are very much similar to each other except that they differ in only one thing, a single microscopic chromosome. ... These images reflect the "Ideal American woman-, and are not just portrayed in women's health magazines, but are evident in all forms of media advertising, from television ads to cigarette box ads. ... The reason behind effectiveness of advertisements of this nature is highlighted by Naomi Wolf in her article The Beauty Myth, "Women must want to embody it [b...

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• Grade Level: Undergraduate

The most important thing about gender is that its meaning is created by society: people are expected to behave and express themselves in certain ways that are consistent with the socially pre-determined gender role associated with their sex. ... The category sex refers to our biological makeup, and uses certain biological markers (such as our genitals) to create the distinction between females and males. ... Gender, however, comprises two "sets" of social characteristics, which combine to create the categories of "woman" (girl) and "man" (boy). ... But the essential fact is that our gender r...

• Word Count: 3294
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• Grade Level: High School