1. Reference Groups Asians
Businesses can gain a competitive advantage by providing products, services, and support which meet these cultural market needs. ... Asians for example, are known to be early adapters of new technology, and they are known to have above average income, as well as being one of the largest spending group to spend money over seas for long distance phone calls. ... They also have a higher propensity to won or lease cell phones. ...
- Word Count: 1573
- Approx Pages: 6
- Grade Level: High School