Social Factors Customer Profile With its multiple brands, GAP segments its market; each brand represents a unique image and caters to a distinct demographic. Casual, basic styles are aimed at the middle market. Although GAP's sweet spot is the college age customer (more female than male), it...
If the popular kids are shopping in places such as: "Abercrombie and Fitch" or "American Eagle" (two ridiculously, overpriced stores full of shitty clothing), then Bob goes to thrift shops, vintage stores and flea markets to find nice, but cheap clothing. ...
The art of shopping around for the best deals on clothing is not as easy as it used to be. Many people choose to shop at thrift stores first for a particular item in mind instead of the ever so popular department store for a variety of reasons. Geared at an 18-30 year old age group, Rag-a-Rama is...
