Generally marketing starts from "Marketing Mix" and also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations. ... The purpose of integrated marketing communications strategy is to work toward the common goal of customer focused marketing. ... Employee performance attitudes reflect morale within the marketing department and also relations with other departments and groups. ... The emergence of integrated marketing communications (IMC) has become a significant example of development in Indian marketing discipline. ... It is an a...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

For many years among the issues critical for survival of any business were considered its financial health, company competitiveness and positioning, product and market development, minimizing costs and improving customer relations. ... If HRM strategy is defined and documented this is likely to stem from deliberate analysis and a desire to make such policies and programs integral to the realization of goals defined by other strategies - financial, production, customer and marketing. ... Another important consideration is recognizing strategic challenges the department might face, which consis...

• Word Count: 1492
• Approx Pages: 6
• Grade Level: Graduate