1. Integrated Marketing Communications in Rural India
Using outside-in thinking, it is a data-driven approach that focuses on identifying consumer insights and developing a strategy with the right (online and offline combination) channels to forge a stronger brand-consumer relationship. The objectives of any marketing communication process are to create brand awareness, deliver information, educate the market, and advance a positive image of the product brand. ... The need of the audit of the IMC process should be well understood and measurement and evaluation of the effectiveness should be taken care of. ...
- Word Count: 1553
- Approx Pages: 6
- Grade Level: Graduate