1. Political Advertising and the Agenda Setting Theory
The issues of political parties using the Agenda Setting Theory, for political advertising campaigns is questionable of its effectiveness on voter opinions and behavior. ... Voters get their information from certain sources, which then lead to the different types of political advertising that tend to be most effective when using the Agenda Setting Theory, which seems to not really work ideally to its purpose nor ethical in some cases. The media - political parties in this case - utilizes the Agenda Setting Theory to focus public attention on a specific topic or one side of a story, therefore ...
- Word Count: 804
- Approx Pages: 3
- Grade Level: Graduate