1. External and Internal Factors
No more waiting in long lines for venti latte, or a tall frappucino, Schultz simply added more comfort and convenience within the highly targeted market, using high-speed accessibility; this will assess both present and future technological needs to support Starbucks global growth (Compaq Media Press). ... Starbucks Coffee Company launched a web site to compliment its retail presence as part of a strategy to be the preeminent provider of the coffeehouse experience not just in their retail stores, but in the home and office as well. ... Workplace diversity is a multi-faceted concept ...
- Word Count: 1895
- Approx Pages: 8
- Grade Level: Graduate