1. Online Research
Due to the information-rich nature of books, the information provided about these products has a great value to the majority of customers. ... Apart from that much lower value-to-volume ratios for grocery and the immediateness of delivery of grocery items does not seem lucrative for online retailing. ... However, the retailers need to have the capabilities and/or scale economies necessary to optimize their value chain activities to successfully support such a strategy. In case of on-line retailing, in addition to collecting what customers buy, retailers can collect information on what custome...
- Word Count: 717
- Approx Pages: 3
- Grade Level: Graduate