1. Macro And Micro Economics
A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers. ... The microenvironment consists of five forces close to the company that affects its ability to serve its customers. ... The second component includes the marketing channel firms that cooperate to create value: the suppliers, the firms, and marketing intermediaries. ... The sixth and last is the cultural environment which shows long-run trends toward a "we-society," decreasing o...
- Word Count: 383
- Approx Pages: 2
- Grade Level: Graduate