1. Ford
In the case of Ford, dealer showrooms and car lots have been the only ways of retailing a new car since the inception of the automobile. ... First, Ford is obliged to the dealerships through legal franchise agreements, and, more importantly, consumers are accustomed to shopping for cars in first person. Car shopping appeals to the senses of the consumer, and the Internet is not yet capable of delivering such an experience. ... Although relatively few consumers feel comfortable purchasing a new car over the Internet, an online virtual showroom could aid prospective buyers to find the right m...
- Word Count: 1042
- Approx Pages: 4
- Grade Level: Graduate