1. Satisfaction and Shopping Habits of Relationship Customers
Introduction With a significant number of retail companies posting negative results, it is important for these companies to start focusing on their customers" needs. Many companies are using relationship marketing to increase customer satisfaction and loyalty, which should increase their store patronage. Customers that maintain relationships with clothing or accessories salespeople are widely considered to have a higher level of service satisfaction and shopping frequency. Reynolds & Beatty (1999) and Benapudi & Berry (1997) offer explanations as to why customers engage in a relations...
- Word Count: 1823
- Approx Pages: 7
- Grade Level: Undergraduate