1. National Corporation: Tiger Tread
According to Charley, Dow had withdrawn a similar product in the early 1970's because of difficulties with the product, even though nearly 80 percent of the household who tested the product ended up buying a second can. Based on these numbers and the fact that there is not too much competition, it would seem that allocating money to household advertising is a good idea, however, money is tight and we don't have the luxury to test this market. ...
- Word Count: 651
- Approx Pages: 3
- Grade Level: Undergraduate