1. Customer Relationship Management in India's Aviation Industry
Customer Relationship Management is a corporate level strategy which focuses on creating and maintaining lasting relationships with its customers. ... It means strategically implementing this customer knowledge in every area of the airline, from the highest management level to all the employees who come into direct contact with customers. ... Nowadays airlines are using the Internet to implement e-business applications and CRM strategy. ... It means strategically implementing this customer knowledge in every area of the airline, from the highest management level to all the employees who come...
- Word Count: 2705
- Approx Pages: 11
- Grade Level: Undergraduate