1. McDonald's Case Study: Analysis and Recommendations
Situation Analysis McDonald's competes in the highly competitive fast-food industry. This industry is currently expected to grow over 22% from 2012 to 2017, eventually reaching a total market value of $224 billion. The expected growth rate of the industry overall offers McDonald's the potential to g...
- Word Count: 3427
- Approx Pages: 14
- Grade Level: Undergraduate