1. Branding in fashion industries
Fashion pipeline that is in the industry and the market for clothing and accessories, the most important segmentation criteria usually combines price levels, degree of creativity/innovation and exclusivity of the brand image. ... Bridge represents the medium-high level of the market between ready to wear and the mass market. ... The brand is fast becoming the fulcrum of all market strategies. ... Today, companies producing life-style products have the highest potential for successful strategies, particularly in the more advanced societies (affluent and value-driven) and geographic locations...
- Word Count: 2019
- Approx Pages: 8
- Grade Level: Undergraduate