1. Customer Relationship Management in India's Aviation Industry
Buttle(2000) defines Customer Relationship Management as developing and maintaining of mutual benefits of long term customer relationships with strategically significant customers. ... Nowadays airlines are using the Internet to implement e-business applications and CRM strategy. ... Nowadays airlines are using the Internet to implement e-business applications and CRM strategy. ...
- Word Count: 2705
- Approx Pages: 11
- Grade Level: Undergraduate