1. Business Strategy - H&M
In the 1950s, H&M began global expansion by entering neighbouring countries throughout Europe. ... H&M has expanded substantially in recent years, including 3,300 stores are spread across 54 markets worldwide making it a global fashion company. ... As a global organisation with centralised design functions and procedures, H&M's products are not currently tailored to individual markets. ... Also, as the distribution centres are mainly located in the European regions, it becomes difficult to develop online stores in the global market (Market Line, 2012). ... Western Europe, Asia Pacific and...
- Word Count: 3063
- Approx Pages: 12
- Grade Level: Undergraduate