1. McDonald's Case Study: Analysis and Recommendations
McDonald's has numerous tangible resources, including strategic store locations, which number over 34,000 locations globally, while serving nearly 69 million customers per day. ... These, combined with the knowledge of the markets in which they compete, make for a formidable brand presence. ... SWOT Analysis STRENGTHS Strong brand name, recognition and reputation Largest fast food company by sales 34,000 global locations in 118 countries Hamburger University training In-depth market analysis research Supplier Partnerships Cultural diversity in foreign stores WEAKNESSES Unhealthy menu opt...
- Word Count: 3427
- Approx Pages: 14
- Grade Level: Undergraduate