1. Starbucks Corporation
Internal Strengths and Weaknesses Strengths Weaknesses Brand name recognition Non-pioneer in global market Quality Products Narrow Product line Potential Internal Strengths Complicated Products Good Marketing Skills Well Developed Corporate strategy Location Visionary leader Distribution Manufacturing competencies Exclusive marketing rights Environmental Opportunities and Threats Opportunities Threats Expand into Foreign Markets Change in consumer tastes Widen Product Range City regulations Diversify into new Growth Businesses Increase in domestic competition A...
- Word Count: 2359
- Approx Pages: 9
- Grade Level: Undergraduate