1. Business Strategies and Market Penetration
The firm attempts to improve its performance by finding a new set of customers for its current products (Ansoff, 1957). ... Lifestyle Information This is more focused on the intangible features and values that make each individual different. ... Beliefs and Values This embodies all of the cultural, religious, political, and nationalist values of the company's customers. Social behaviours: - this includes the choice of entertainment and recreational activities, hobbies and everything the customers engage in during non-work hours. Life Stage After determining the age of most potential cust...
- Word Count: 2311
- Approx Pages: 9
- Grade Level: Undergraduate