1. eBay
Examining the Value-Creating potential of primary activities such as Logistics, Operations, Marketing & Sales is an integral part of the value chain analysis. ... Its value is as a network builder. ... Transaction liquidity, driven by new member growth, repeat transactions, and increasing dollar value per transaction, have all been fundamental drivers in its success. ... While Amazon.Com and Yahoo.com have been able to duplicate their online auction efforts, eBay retains its customer base by offering feedback forums, and other community-related tools to create a self-governing, self-monitorin...
- Word Count: 1867
- Approx Pages: 7
- Grade Level: Undergraduate