1. The Marketing Revolution
With diversity and choice in the marketplace, American consumers have the ability to reach for many brands of similar product value. ... Companies such as Lexus offer on-line customer support, information on all products, a financial services site, an on-line showroom, a special "owners" section for current customers, and even a section that allows you to custom build your own Lexus. All of these features are available twenty-four hours a day, seven days a week, at the customers" convenience. ... The convenience for potential customers to shop at home. ... Lexus automobiles have set a new ...
- Word Count: 1999
- Approx Pages: 8
- Grade Level: Undergraduate