1. Competitive Strategies
Building customers and focusing on relationship marketing is the challenge. ... Beyond designing strategies to gain new customers, companies are making efforts to retain their current customers and build profitable, long-term relationships with them. The key to building lasting relationships is creating superior customer value and satisfaction. This results to customer satisfaction when a company's performance has fulfilled buyers" expectations. To create customer value and satisfaction, and to retain customers, companies must manage their value chains and value-delivery networks...
- Word Count: 264
- Approx Pages: 1
- Grade Level: Undergraduate