1. Direct Marketing
1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). ... Party plan companies have been selling products direct to customers in people's homes for many years. ... The use of computers to store, retrieve and manipulate customer information has revolutionised the way direct marketing firms operate. Direct marketing firms can make use of the Internet and computer databases which allows them to access data warehouses' and gives them the capability to sort...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate