1. Internal and External Company Review
The company do not have a set mission statement however aim to provide values of "quality, value, service, innovation and trust" (Marks and Spencers, 2014) to each and every customer. ... Despite this, the highest quality of products possible for excellent value is always provided and the company is shown to have one of the best customer service policies alongside a solid loyalty with their target market. ... Economically, the recession showed Marks and Spencer carrying out additional promotions "to give their customers better value without sacrificing their quality or ethical c...
- Word Count: 1396
- Approx Pages: 6
- Grade Level: Undergraduate