1. Television Advertising
According to Laroche and Teng (2006) matching the distinctive cultural values is a vital component of international advertising and marketing. ... AppealsĀ Advertising appeals are defined as message designed to motivate customers to make a purchase. ... Laroche and Teng (2006) further argue that when cultural values and norms are embedded in advertising appeals it have been shown to enhance the effectiveness of persuasive communication. ... Verbal ElementsĀ When using television in advertising the big difference from radio or printed advertisements is the many dimension added, this makes com...
- Word Count: 759
- Approx Pages: 3
- Grade Level: Undergraduate