1. Shell as a Global Business
Social and cultural characteristics are a system of values, beliefs, rules, techniques and customs that are shared among a society's people. ... They attempt to grow the value of the company by delivering robust profitability and leveraging its competitive edge. ... This means: Capital discipline - investment proposals must compete for internal funding and be resilient to low oil prices Portfolio management - being in the right businesses at the right time by constantly challenging assumptions and staying alert to opportunities Operational excellence and ...
- Word Count: 1675
- Approx Pages: 7
- Grade Level: Undergraduate