1. A CRITICAL ANALYSIS OF THE BRAND MANAGEMENT OF THE TAJ GROUP
Brands need to change and adapt to their customers and consumers. ... It is a continuous endeavour in which marketers turn levers to create and sustain a presence in the market and provide experiences for customers. By doing so they attempt to improve customer acquisition, retention and overall brand performance in the market. ... This is the promise you make and keep in every marketing activity, every action, every corporate decision, every customer interaction. ... Each brand will have a unique set of values that are relevant to its target market, but this paper argues that it is the consi...
- Word Count: 5228
- Approx Pages: 21
- Grade Level: Undergraduate