1. Analyses of Mercedes Benz Marketing Strategy
In order to provide superior customer value to its target market Mercedes Benz has found it necessary to expand its product line up, provide more competitive prices, increase communications with its target market, maintain accessibility to consumers, and continue its excellent customer service. ... The prices set by Mercedes Benz serves as a sign of quality, and consumers are willing to pay for the value and image acquired when purchasing a Mercedes Benz. ... Mercedes Benz also reaches out to potential customers through regular mail and e-mail. ... The main reason is that many Mercede...
- Word Count: 743
- Approx Pages: 3
- Grade Level: Undergraduate