1. The Hershey Company - Advertising Proposal
The Hershey Chocolate Company's entrance into the confectionary world occurred at the beginning of the 20th century, following the decision of Milton Hershey, a candy manufacturer, to add a layer of milk chocolate to a line of his company's caramels. The chocolate received immediate success, with a steady demand driving the creation of various forms of the chocolate including the iconic Hershey Bar. Once the market was established for this distinctly flavored confection, a factory dedicated solely to the production of chocolate was opened in 1905, in rural Pennsylvania, becoming the ...
- Word Count: 1216
- Approx Pages: 5
- Grade Level: Undergraduate