(Czinkota and Ronkainen 1995, 132) An example of difficulties when companies fail in responding to cultural issues is the case of EuroDisneyland, an American theme park which opened on April 12, 1992, in France. ... One of those is the requirement imposed that employees spending an hour each morning learning foreign languages and cultures. ... Most of the companies offering training provide only brief environmental summaries and some culture and language preparations which mainly focus on the development of technical ability and other job-related skills. ...

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