1. Conducting Public Relations Research: Methodologies and Res
A powerful leader in the field of public relations, Edward Bernays, wrote concurring with this concept in his book titled, The Engineering of Consent. ... Harwood Childs introduced an even more advanced concept, when he concluded that the fundamental nature of public relations "is not the presentation of a point of view, not the art of tempering mental attitudes, nor the development or cordial and profitable relations" (3). Instead, Childs concluded that the basic function of public relations is "to reconcile or adjust in the public interest those aspects of our personal and corporate behavi...
- Word Count: 3252
- Approx Pages: 13
- Grade Level: Undergraduate