Every day there are more American companies attempting to expand their operations into Japan. These companies face a number of critical decisions such as which marketing strategies to use, selecting entry strategies, and numerous operation, financing, and management decisions. Many companies have...
September 29, 2003 Introduction Trap-Ease is new product designed to remedy household mouse problems. Martha House, president, is the only sales person as well as being in charge of all marketing. The product has won awards including first place in the National Hardware Show. It has also appeared ...
I was recently a victim of what the business industry is calling "downsizing" or "right sizing". After eleven years of service, I stood outside the doors of a large corporation with extensive financial training, a vast knowledge of management techniques, a pension and one burning question. Do I fi...
Introduction To be admired as a socially responsible entity and create value for its customers. In pursuance of that vision Mr. Mange Ram Garg started Durga Steel Company in 1984. The company was set up to deal in various kinds of structural steel for growing infrastructural needs. Durga Steel Co. ...
Goodyear: The Aqautred Launch HBR Case Analysis Executive Summary Growth of the company is tied to increasing market share and improving margins. The launch of Aquatred is the manifestation of a customer-focused value proposition and will provide better margins over taking the commodity a...
Menu pricing and strategy Menus cannot be written without knowing the customer. It takes considerable insight of customer demographics and psychographics to write an effective menu in terms of the items it lists and the price points it pursues. In the past the independent restaurant ...