1. Criticisms of marketing
Research has shown that for a $100 Air Jordan basketball shoe, $20 goes to Michael Jordan who endorses the product, $30 in Nike's distribution costs (inclusive of advertising) , $20 to Nike and its executives as profit, $20 as margin to the retailer, $3 - $8 to the contractors and sub contractors and 50 cents to the 14 year old Vietnamese girl who made it on a sultry afternoon in a factory with no windows or bathrooms. 5. ...
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