1. Nike
Of course, it is Michael Jordan. ... Nike used this event to export the image of Michael Jordan around the globe and young basketball fans begun purchasing Jordan's sneakers. ... Nike's global marketing strategy for basketball apparels was based on Michael Jordan and when he decided to leave the game for the first time the company faced a big problem. ... First, with Michael's help, Nike created in 1997 the Jordan Brand. ... In summary, Nike's basketball division's economic results are and will remain very closely related to Michael Jordan even if the diversification o...
- Word Count: 2759
- Approx Pages: 11
- Grade Level: High School