1. E-tail Vs Retail: Best Buy
In my paper I will compare Internet and store marketing strategies using Best Buy as an example Statistics prove that a better shopping experience is directly proportional to repeat business, therefore, I visited both Best Buys website and the store to compare my shopping experience. ... This advertising strategy is reflected in the TV spot where they encourage their customers to a "dimension" of escape reality and "have fun" in our stores. ... I presume that Best Buy is mining as much data as possible from their visitors to find customer needs to establish marketing strategies. ...
- Word Count: 2146
- Approx Pages: 9
- Grade Level: High School