Typical recipients of direct mail are customers, individuals on purchased mailing lists or individuals on mailing lists the business itself has developed Marketing letters, usually included with direct mail pieces, may be used as a written introduction or follow-up to a sales call. ... Internet Solutions Philippines The brochure is effective in the sense that the moment the reader gets hold of the brochure, he or she automatically will know that the company in the brochure is one that builds websites. ...