1. Product Placement in the Movies
Although this did not affect the box office sales, it did affect the sales of Iron Man 2 once it came out on DVD. According to the Journal of Current Issues and Research in Advertising, Transformers and Iron Man 2 had similar revenues from the box office after the first week in theaters, yet once both came out on DVD and Blue-ray, Transformers had almost a 2:1 sales ratio compared to Iron Man 2 (Wilbur). ...
- Word Count: 1178
- Approx Pages: 5
- Grade Level: High School